Nespresso Project Upcycle

Nespresso had a campaign that encouraged their customer's to bring back their used capsules and recycle them. These capsules were then used to make new capsules hence the name 'Project Upcyle'. I created the logo with inspiration from the word cycle and idea of recycling. The font was created by using perfect circles as guides and the colours around the capsule icon represent every single flavour in the range.