Ibis Play website

Ibis is a great group of hotels which provide accomodation for any budget. The problem was a lack of younger customers. The brief was to create a digital experience that would raise brand awareness and drive more bookings with the younger target audience. The challenge was to build a content hub which would build an emotional connection with 18-24 year olds using music and increase ‘top of mind’ consideration for ibis hotels amongst the target audience.